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Comparison of Docusoap Series depicting Childbirth in Czech and foreign Media
Staňková, Alžběta ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
The thesis "Comparison of Docusoap Series depicting Childbirth in Czech and foreign Media " deals with docusoap series depicting childbirth, both from Czech and foreign production. I will take into account both the conditions and environment in which the shows were produced and the specifics of the countries in which they were filmed. In the first chapter I will deal with the definition of the docusoap genre and its current state in the Czech Republic and abroad, as well as its brief history. In the following, i.e. second chapter, I will deal with Czech programmes, while in the third chapter, foreign programmes will get their own space. I will focus on the content, the form of processing, examples of individual stories, and also the statements of the creators or participants. The fourth chapter will be devoted to the media image of childbirth as such, both in domestic and foreign media. The fifth and final chapter will then be devoted to the analysis itself, which will aim to reveal whether there are any noticeable differences in the way docusoap series on the topic of childbirth are produced in the Czech Republic and abroad, and what can be drawn from this for the docusoap genre as such.
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Zahradní festivaly v Evropě
Stará, Kateřina
This bachelor thesis is about international garden festivals. It aims to describe their locations in Europe and also mentions the characteristics of the international festivals in the rest of the world. The next part of the thesis compares the characteristics of each festival and mentions the difference of European International festivals and the festivals in the rest of the world. The bachelor thesis is divided into three main parts. The first part reviews the festivals in Europe, describes similarities and differences with others world events. This section also highlights the similarities with some garden shows. The second section describes the specifics of three proposals, which has been developed as part of this thesis and send to the festivals competition. This part informs about the results and evaluates the selection process and requirements. It focuses on the natural conditions of the habitat and the use of plants and materials. To conclude, it tries to objectively criticise each festival. The third part evaluates the possibilities and challenges of organization of the international garden festival in the Czech Republic. It compares the qualities of the festivals described in the first part and tries to create a combination of positive characteristics, which fits into the Czech environment. Similar festival could enrich Czech environment with new innovative ideas.
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Analysis of the Aplication of Product Placement in Czech Republic
PLEVA, Milan
The aim of this work is to evaluate the current use of Product placement in film and television production in the Czech Republic, to assess changes in the use of Product placement in connection with new legislation and analyse the topic to propose appropriate measures for improvement in the use of Product placement. The theme is conceived more from the economic point of view and analyse the PP as a marketing tool. The reader gets an in-depth knowledge on PP through literary researches devoted to the PP definition, its history, legislation and audio-visual examples. The main part presents PP as a marketing tool. The chapter shows quite specifically its advantages, disadvantages, and potential impact on viewers. The most important part is the depth interview with representatives of one of the largest media agencies in the Czech Republic, which allows recognizing the entire process from demand to PP contract.
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